THE CHALLENGE

In this challenge, you’ll have the opportunity to design the first Local Motors motorized bicycle – the LM Cruiser! The LM Cruiser should have a vintage, nostalgic, old school look, with retro design elements. You can seek inspiration from early 20th century board track racers, European motorbikes/mopeds, classic motorcycles, and contemporary beach and boardwalk cruiser bicycles.

 

OVERVIEW

THE BICYCLE

Power-assisted bikes have dotted the global marketplace in wildly varying forms since the early 20th Century, and have consistently blurred the boundary between bicycle and motorcycle.

Recent trends towards retro-innovation – like pairing classic pedal-bike designs with modern gas powered motors – have made pedal-powered transportation more than just a feasible option. By using a nostalgic platform (a traditional pedal bike) to meet a new need (a transportation alternative that is efficient, affordable, and environmentally responsible), power-assisted bikes connect the customer with the past in a decidedly modern way.

THE CUSTOMER

The Cruiser customer has a truly discernible style. Image means a lot, style is important. The Cruiser customer probably has a car for transportation, but often longs for a more exciting way of getting around town. Better gas mileage, a reduced carbon footprint, and something a little “out of the ordinary” are strong reasons for obtaining a second vehicle, but current fuel efficient options seem to lack the right combination of style, form or function to excite them to purchase.

While pedaling a bicycle may provide the most eco-friendly alternative, the Cruiser customer doesn’t want to arrive at work exhausted and in a pool of sweat. Motorcycles offer improved fuel efficiency versus standard cars and SUVs, but the Cruiser customer doesn’t necessarily want to add another vehicle to their insurance policy. Current mopeds and scooters are not appealing at all to the Cruiser customer. While they may offer a form of classic styling, they lack the attitude and vintage appeal the Cruiser customer is looking for.